How to Answer the Question: “What Do You Do?”
By Penelope Trunk | July 21, 2011
So what do you do?
It’s the question that people are often asked. Some instinctively know how to answer it well. But most don’t. The fact is, the question is so open-ended that it’s almost like a trick question. Any answer is right, technically, but most answers are boring and so therefore, probably detrimental to your career.
The problem for most of us is that our lives are long and complicated, and it’s hard to know what’s most important.
Here are some tips:
1.Talk fast.
When someone says to you, “What do you do?” it’s an invitation to you to give your elevator pitch about you. And elevator pitch, it should be noted, is called that because you should be able to start and finish the answer to the question in the time it takes to ride in an elevator.
Entrepreneurs have to be ready at all times to catch someone in an elevator who can fund their company, and then pitch that person, on the spot, to convince them to hear more about the company later.
So the answer to the question should be only a few sentences. If they are good sentences, the person will ask for more info. If you can’t give a good answer in less than a minute, then you have no idea how to talk about yourself when someone wants to talk longer.
2. Convey self-respect.
It’s hard to cover up self-doubt when you feel it. But talking about yourself in a framework of self-doubt does not make you honest - it makes you boring. Because we all have self-doubt. It’s natural to have self-doubt. It’s an accomplishment to figure out how to work around it and still get things done. What it interesting about each of us is how to get around the self-doubt. Talk about that.
When I was married to my ex-husband, and people would ask me what he does, I’d say, “I don’t know.” I think my answer revealed the inevitable demise of our marriage. Because having an answer to the question is a sign of self-respect - for ones spouse or for oneself.
3. Know your audience.
There is no one, single, right way to describe “what you do.” The key is to tailor your answer to your audience. And the way to know which answer is best for which audience is knowing your list of possibilities. Then, you can choose your one-sentence summary from the list you have in your head. For example, if you paint at home and you are a sales person, your summary of your life includes painting AND sales if you’re interviewing for a sales position at an art company. But if you’re interviewing at a software company? Your summary does not include painting.
4. Leave out boring stuff.
When people ask you what do you do, they are really asking, “what is interesting about you?” So you don’t need to confess that you stay in bed until noon and then watch movies for five hours. Retail may be a great way to support yourself when you are trying to figure out what’s next. And moving back into your parents house is a smart, conservative step in a wacky economy. But you don’t need to tell people this stuff. It’s not going to reveal interesting things about you.
Talk about that one hour, toward the end of the day, when you finally motivate yourself to do something. What if your most interesting work occurs outside of your day job? That’s okay. You should talk about what excites you and what you’re passionate about, even if this is something you don’t get paid for. People are not asking about money when they “what do you do?” they are asking about passion.
5. Show off your expertise.
Trying lots of jobs on for size is a great way to figure out what you want to do next. In fact, dilletantism might be the best career change tool around. But it should be a path to specializing. Because ultimately, specialists are the people who are most successful in the work world.
So you might be tempted to tell people how you do a little bit of this and a little bit of that. Don’t. But instead, force yourself to talk about your career like you’re a specialist.
6. Hire a career coach to help you tell stories.
I think everyone needs a career counselor at some point in their life, and the reason is that they need help shaping their story. We should each make choices that feel right at a given time and not worry about our story, but then we should be great at crafting our story to make sense of our lives after the fact.
Most people have coherent stories, but they don’t see it. Their resumes are a mess and their elevator pitch is a bore. Hire a professional to help you make a story that makes sense for where you want to go.
And, in the end, the only way we get where we want to be is to tell ourselves stories of what we look like on that path. So if you want to chase your dreams, first chase that elusively enchanting elevator pitch.
MY THOUGHTS
That's something that's worth learning-the elevator pitch. What can be more concise than that? Brief. To the point. Hitting the right spot. At the right time. With nothing else but the most crucial of details.
Showing posts with label audience. Show all posts
Showing posts with label audience. Show all posts
Thursday, July 21, 2011
Monday, February 21, 2011
DO AWAY WITH THE PODIUM
Break Away From the Podium to Connect with Your Audience
By Sean Silverthorne | March 25, 2010
Like many top teaching institutions, Harvard Business School invests heavily in training faculty to become dynamic classroom presenters. Observing the best of them at work is like watching a master actor take command of the theater.
HBS professors rarely stand still, often sprinting from student to student to tease out insights on a case study. Their hands fly over a half-dozen blackboards that raise and lower for emphasis. There may be a podium in the room, but the teacher is not behind it for long.
Leaving the podium lectern behind, getting physically nearer your audience, is one key to making sure you’re being listened to. In particular, you want to get within 12 feet of at least some of your audience, and the closer, the better.
Why 12 feet? It’s biology. If someone is a dozen or more feet away from us, our automatic personal security system regards them as non threatening — another way of saying they’re far enough away not to be of interest, reports speechmeister Nick Morgan:
“Standing behind a podium means that you’re almost guaranteed to be more than twelve feet from everyone. That means that no one is very interested in you, at the unconscious level,” Morgan writes on HBR.org. “So one of the easiest ways to up the ante on your performance is to warm up the connections between you and your audience by leaving the podium and entering into carefully chosen audience member’s personal space.” Personal space is defined as between four and 12 feet.
One simple technique: When making an important point, move toward your audience or particular audience members. Move away to signal a change in subject.
“This choreography is a simple, easy way to enormously improve the connection you make with your audience, without even raising your voice.”
MY THOUGHTS
i hate podiums. and microphones. unless they are wireless and will allow me to move around. podiums seem to create a wall between the speaker and the audience. i don't want that. i want my audience to feel like we are in an informal environment having informal conversations.
By Sean Silverthorne | March 25, 2010
Like many top teaching institutions, Harvard Business School invests heavily in training faculty to become dynamic classroom presenters. Observing the best of them at work is like watching a master actor take command of the theater.
HBS professors rarely stand still, often sprinting from student to student to tease out insights on a case study. Their hands fly over a half-dozen blackboards that raise and lower for emphasis. There may be a podium in the room, but the teacher is not behind it for long.
Leaving the podium lectern behind, getting physically nearer your audience, is one key to making sure you’re being listened to. In particular, you want to get within 12 feet of at least some of your audience, and the closer, the better.
Why 12 feet? It’s biology. If someone is a dozen or more feet away from us, our automatic personal security system regards them as non threatening — another way of saying they’re far enough away not to be of interest, reports speechmeister Nick Morgan:
“Standing behind a podium means that you’re almost guaranteed to be more than twelve feet from everyone. That means that no one is very interested in you, at the unconscious level,” Morgan writes on HBR.org. “So one of the easiest ways to up the ante on your performance is to warm up the connections between you and your audience by leaving the podium and entering into carefully chosen audience member’s personal space.” Personal space is defined as between four and 12 feet.
One simple technique: When making an important point, move toward your audience or particular audience members. Move away to signal a change in subject.
“This choreography is a simple, easy way to enormously improve the connection you make with your audience, without even raising your voice.”
MY THOUGHTS
i hate podiums. and microphones. unless they are wireless and will allow me to move around. podiums seem to create a wall between the speaker and the audience. i don't want that. i want my audience to feel like we are in an informal environment having informal conversations.
Saturday, January 22, 2011
SLIDE PRESENTATION AND DELIVERY TIPS
Top Ten Slide Preparation and Tips Delivery Tips
PowerPoint uses slides with a horizontal or "Landscape" orientation. The software was designed as a convenient way to display graphical information that would support the speaker and supplement the presentation. The slides themselves were never meant to be the "star of the show" (the star, of course, is your audience). People came to hear you and be moved or informed (or both) by you and your message. Don't let your message and your ability to tell a story get derailed by slides that are unnecessarily complicated, busy, or full of what Edward Tufte calls "chart junk." Nothing in your slide should be superfluous, ever.
Your slides should have plenty of "white space" or "negative space." Do not feel compelled to fill empty areas on your slide with your logo or other unnecessary graphics or text boxes that do not contribute to better understanding. The less clutter you have on your slide, the more powerful your visual message will become.
Your presentation is for the benefit of the audience. But boring an audience with bullet point after bullet point is of little benefit to them. Which brings us to the issue of text. The best slides may have no text at all. This may sound insane given the dependency of text slides today, but the best PowerPoint slides will be virtually meaningless with out the narration (that is you). Remember, the slides are meant to support the narration of the speaker, not make the speaker superfluous.
Many people often say something like this: "Sorry I missed your presentation. I hear it was great. Can you just send me your PowerPoint slides?" But if they are good slides, they will be of little use without you. Instead of a copy of your PowerPoint slides, it is far better to prepare a written document which highlights your content from the presentation and expands on that content. Audiences are much better served receiving a detailed, written handout as a takeaway from the presentation, rather than a mere copy of your PowerPoint slides. If you have a detailed handout or publication for the audience to be passed out after your talk, you need not feel compelled to fill your PowerPoint slides with a great deal of text.
We’ll talk more about this in the delivery section below, but as long as we are talking about text, please remember to never, ever turn your back on the audience and read text from the slide word for word.
Top Ten Slide Tips Preparation Tips Delivery Tips
PowerPoint uses slides with a horizontal or "Landscape" orientation. The software was designed as a convenient way to display graphical information that would support the speaker and supplement the presentation. The slides themselves were never meant to be the "star of the show" (the star, of course, is your audience). People came to hear you and be moved or informed (or both) by you and your message. Don't let your message and your ability to tell a story get derailed by slides that are unnecessarily complicated, busy, or full of what Edward Tufte calls "chart junk." Nothing in your slide should be superfluous, ever.
Your slides should have plenty of "white space" or "negative space." Do not feel compelled to fill empty areas on your slide with your logo or other unnecessary graphics or text boxes that do not contribute to better understanding. The less clutter you have on your slide, the more powerful your visual message will become.
Your presentation is for the benefit of the audience. But boring an audience with bullet point after bullet point is of little benefit to them. Which brings us to the issue of text. The best slides may have no text at all. This may sound insane given the dependency of text slides today, but the best PowerPoint slides will be virtually meaningless with out the narration (that is you). Remember, the slides are meant to support the narration of the speaker, not make the speaker superfluous.
Many people often say something like this: "Sorry I missed your presentation. I hear it was great. Can you just send me your PowerPoint slides?" But if they are good slides, they will be of little use without you. Instead of a copy of your PowerPoint slides, it is far better to prepare a written document which highlights your content from the presentation and expands on that content. Audiences are much better served receiving a detailed, written handout as a takeaway from the presentation, rather than a mere copy of your PowerPoint slides. If you have a detailed handout or publication for the audience to be passed out after your talk, you need not feel compelled to fill your PowerPoint slides with a great deal of text.
We’ll talk more about this in the delivery section below, but as long as we are talking about text, please remember to never, ever turn your back on the audience and read text from the slide word for word.
Use object builds and slide transitions judiciously. Object builds (also called animations), such as bullet points, should not be animated on every slide. Some animation is a good thing, but stick to the most subtle and professional (similar to what you might see on the evening TV news broadcast). A simple "Wipe Left-to-Right" (from the "Animations" menu) is good for a bullet point, but a "Move" or "Fly" for example is too tedious and slow (and yet, is used in many presentations today). Listeners will get bored very quickly if they are asked to endure slide after slide of animation. For transitions between slides, use no more than two-three different types of transition effects and do not place transition effects between all slides.
Use high-quality graphics including photographs. You can take your own high-quality photographs with your digital camera, purchase professional stock photography, or use the plethora of high-quality images available on line (be cautious of copyright issues, however). Never simply stretch a small, low-resolution photo to make it fit your layout - doing so will degrade the resolution even further.
Avoid using PowerPoint Clip Art or other cartoonish line art. Again, if it is included in the software, your audience has seen it a million times before. It may have been interesting in 1993, but today the inclusion of such clip art often undermines the professionalism of the presenter. There are exceptions, of course, and not all PowerPoint art is dreadful, but use carefully and judiciously.
MY THOUGHTS
speakers use bullet points because they use the powerpoint presentation as a crutch. if you're a good presenter, you'll use your slides as an aid. i love pictures. and a story line. my own story. so, my slides won't be any use for others. unless they're interested in the photos. i love cartoonish images though. but not when the presentation are for board members.
PowerPoint uses slides with a horizontal or "Landscape" orientation. The software was designed as a convenient way to display graphical information that would support the speaker and supplement the presentation. The slides themselves were never meant to be the "star of the show" (the star, of course, is your audience). People came to hear you and be moved or informed (or both) by you and your message. Don't let your message and your ability to tell a story get derailed by slides that are unnecessarily complicated, busy, or full of what Edward Tufte calls "chart junk." Nothing in your slide should be superfluous, ever.
Your slides should have plenty of "white space" or "negative space." Do not feel compelled to fill empty areas on your slide with your logo or other unnecessary graphics or text boxes that do not contribute to better understanding. The less clutter you have on your slide, the more powerful your visual message will become.
Your presentation is for the benefit of the audience. But boring an audience with bullet point after bullet point is of little benefit to them. Which brings us to the issue of text. The best slides may have no text at all. This may sound insane given the dependency of text slides today, but the best PowerPoint slides will be virtually meaningless with out the narration (that is you). Remember, the slides are meant to support the narration of the speaker, not make the speaker superfluous.
Many people often say something like this: "Sorry I missed your presentation. I hear it was great. Can you just send me your PowerPoint slides?" But if they are good slides, they will be of little use without you. Instead of a copy of your PowerPoint slides, it is far better to prepare a written document which highlights your content from the presentation and expands on that content. Audiences are much better served receiving a detailed, written handout as a takeaway from the presentation, rather than a mere copy of your PowerPoint slides. If you have a detailed handout or publication for the audience to be passed out after your talk, you need not feel compelled to fill your PowerPoint slides with a great deal of text.
We’ll talk more about this in the delivery section below, but as long as we are talking about text, please remember to never, ever turn your back on the audience and read text from the slide word for word.
Top Ten Slide Tips Preparation Tips Delivery Tips
PowerPoint uses slides with a horizontal or "Landscape" orientation. The software was designed as a convenient way to display graphical information that would support the speaker and supplement the presentation. The slides themselves were never meant to be the "star of the show" (the star, of course, is your audience). People came to hear you and be moved or informed (or both) by you and your message. Don't let your message and your ability to tell a story get derailed by slides that are unnecessarily complicated, busy, or full of what Edward Tufte calls "chart junk." Nothing in your slide should be superfluous, ever.
Your slides should have plenty of "white space" or "negative space." Do not feel compelled to fill empty areas on your slide with your logo or other unnecessary graphics or text boxes that do not contribute to better understanding. The less clutter you have on your slide, the more powerful your visual message will become.
Your presentation is for the benefit of the audience. But boring an audience with bullet point after bullet point is of little benefit to them. Which brings us to the issue of text. The best slides may have no text at all. This may sound insane given the dependency of text slides today, but the best PowerPoint slides will be virtually meaningless with out the narration (that is you). Remember, the slides are meant to support the narration of the speaker, not make the speaker superfluous.
Many people often say something like this: "Sorry I missed your presentation. I hear it was great. Can you just send me your PowerPoint slides?" But if they are good slides, they will be of little use without you. Instead of a copy of your PowerPoint slides, it is far better to prepare a written document which highlights your content from the presentation and expands on that content. Audiences are much better served receiving a detailed, written handout as a takeaway from the presentation, rather than a mere copy of your PowerPoint slides. If you have a detailed handout or publication for the audience to be passed out after your talk, you need not feel compelled to fill your PowerPoint slides with a great deal of text.
We’ll talk more about this in the delivery section below, but as long as we are talking about text, please remember to never, ever turn your back on the audience and read text from the slide word for word.
Use object builds and slide transitions judiciously. Object builds (also called animations), such as bullet points, should not be animated on every slide. Some animation is a good thing, but stick to the most subtle and professional (similar to what you might see on the evening TV news broadcast). A simple "Wipe Left-to-Right" (from the "Animations" menu) is good for a bullet point, but a "Move" or "Fly" for example is too tedious and slow (and yet, is used in many presentations today). Listeners will get bored very quickly if they are asked to endure slide after slide of animation. For transitions between slides, use no more than two-three different types of transition effects and do not place transition effects between all slides.
Use high-quality graphics including photographs. You can take your own high-quality photographs with your digital camera, purchase professional stock photography, or use the plethora of high-quality images available on line (be cautious of copyright issues, however). Never simply stretch a small, low-resolution photo to make it fit your layout - doing so will degrade the resolution even further.
Avoid using PowerPoint Clip Art or other cartoonish line art. Again, if it is included in the software, your audience has seen it a million times before. It may have been interesting in 1993, but today the inclusion of such clip art often undermines the professionalism of the presenter. There are exceptions, of course, and not all PowerPoint art is dreadful, but use carefully and judiciously.
MY THOUGHTS
speakers use bullet points because they use the powerpoint presentation as a crutch. if you're a good presenter, you'll use your slides as an aid. i love pictures. and a story line. my own story. so, my slides won't be any use for others. unless they're interested in the photos. i love cartoonish images though. but not when the presentation are for board members.
Monday, December 13, 2010
How to Give a Killer Presentation
How to Give a Killer Presentation
By Steve Tobak | December 22, 2008
It’s hard to imagine your career going anywhere unless you can deliver an effective presentation. Unfortunately, most of us are born without the presentation gene. I have no idea why, but for most professionals, presenting is a real struggle.
They stand there, like they’re glued to the floor, with their 90-slide presentation with a dozen bullets and sub-bullets and a book of text on each slide. Then they complain that executives and salespeople make all the money.
I’ve sat through presentations that were so bad I wanted to strangle the guy just to put him and the audience out of their misery. I’ve also seen presentations that were so inspiring they changed my life.
Connecting with an audience, communicating your vision and passion for a subject, can be a beautiful experience. It’s also a rare opportunity to make an impression that might impact your future. It can either be a gateway or a roadblock to professional growth. Which one is entirely up to you.
As for me, I’ve been professionally trained, plus I’ve had a few decades of practice. Here’s what I’ve learned.
Ten Rules For Delivering a Great Presentation
Developing the pitch. Start with your main point of view and a handful of take-aways. Then build a storyboard around that, one slide per thought. Keep the number of slides down and allow a few minutes per slide.
The icebreaker. Start with something to break the tension (yours and theirs): a welcome gesture, engaging or humorous anecdote, graphic or video, or some combination. Keep it relevant and appropriate. Don’t tell a joke.
The old axiom. Old advice, but it works: First tell the audience what you’re going to tell them, then tell them, then tell them what you told them.
Don’t read what’s on the slide. Know the pitch cold (without having to look except for a brief cue) and speak in your own words. If you (rarely) want the audience to read what’s on a slide, look at it and read silently along with them.
Engage the audience. Ask questions. If they don’t respond, try offering an answer and asking for a show of hands or ask easier questions. Make the audience part of the experience.
Be accessible. Don’t stand behind a podium. Use a wireless mic if needed. Get close to the audience and move from place to place while maintaining eye contact, but only from time to time. Do not bounce around like a ping-pong ball.
Pause for effect and emphasis. Practice being comfortable with silence for two or three seconds. It’s the most dramatic way to make a point. Avoid ahs, uhs, and other fillers of uncomfortable silence; they’re annoying and detract from your presence.
Make eye contact. But only for a few seconds per person. Too short and you’ll fail to engage; too long and it becomes uncomfortable. Don’t bounce your eyes around constantly.
Use hand gestures. They’re engaging and interesting. But when you’re not, keep your hands at your sides. Don’t fidget, hold onto things, or put your hands in front of you, behind you, or in your pockets. Avoid nervous habits.
Don’t block the audience’s view. Don’t step in front of the screen or block it from view, except for the occasional walk-across. Gesture with your hand, but don’t touch the screen. Don’t use a pointer unless you must.
Remember, you weren’t born with this ability; it takes practice. Videotape yourself presenting to an empty conference room or get someone with experience to watch you and provide feedback. If your company hires a speech coach for executives and up-and-comers, get in on it.
Most importantly, be patient with yourself. Finding your own style where you feel comfortable comes with experience. It may take a few years, but it’s worth it. Nothing can boost your career like being able to give a killer pitch.
MY THOUGHTS
Killer presentations! Presentations that could kill - either the presenter or the audience. If it's part of your job, learn the art of presenting. yes, it can be learned. i know. i'm not the best in the field. but i'm a far cry from the tongue-tied college somphomore who cannot utter a single word during an extemporaneous exercise. i knew speaking in front of an audience is my weakness. but for some reason, God brought me into it. I got trained, taught myself, practiced and prepared like I'm the worst there is. God took care of the rest.
By Steve Tobak | December 22, 2008
It’s hard to imagine your career going anywhere unless you can deliver an effective presentation. Unfortunately, most of us are born without the presentation gene. I have no idea why, but for most professionals, presenting is a real struggle.
They stand there, like they’re glued to the floor, with their 90-slide presentation with a dozen bullets and sub-bullets and a book of text on each slide. Then they complain that executives and salespeople make all the money.
I’ve sat through presentations that were so bad I wanted to strangle the guy just to put him and the audience out of their misery. I’ve also seen presentations that were so inspiring they changed my life.
Connecting with an audience, communicating your vision and passion for a subject, can be a beautiful experience. It’s also a rare opportunity to make an impression that might impact your future. It can either be a gateway or a roadblock to professional growth. Which one is entirely up to you.
As for me, I’ve been professionally trained, plus I’ve had a few decades of practice. Here’s what I’ve learned.
Ten Rules For Delivering a Great Presentation
Developing the pitch. Start with your main point of view and a handful of take-aways. Then build a storyboard around that, one slide per thought. Keep the number of slides down and allow a few minutes per slide.
The icebreaker. Start with something to break the tension (yours and theirs): a welcome gesture, engaging or humorous anecdote, graphic or video, or some combination. Keep it relevant and appropriate. Don’t tell a joke.
The old axiom. Old advice, but it works: First tell the audience what you’re going to tell them, then tell them, then tell them what you told them.
Don’t read what’s on the slide. Know the pitch cold (without having to look except for a brief cue) and speak in your own words. If you (rarely) want the audience to read what’s on a slide, look at it and read silently along with them.
Engage the audience. Ask questions. If they don’t respond, try offering an answer and asking for a show of hands or ask easier questions. Make the audience part of the experience.
Be accessible. Don’t stand behind a podium. Use a wireless mic if needed. Get close to the audience and move from place to place while maintaining eye contact, but only from time to time. Do not bounce around like a ping-pong ball.
Pause for effect and emphasis. Practice being comfortable with silence for two or three seconds. It’s the most dramatic way to make a point. Avoid ahs, uhs, and other fillers of uncomfortable silence; they’re annoying and detract from your presence.
Make eye contact. But only for a few seconds per person. Too short and you’ll fail to engage; too long and it becomes uncomfortable. Don’t bounce your eyes around constantly.
Use hand gestures. They’re engaging and interesting. But when you’re not, keep your hands at your sides. Don’t fidget, hold onto things, or put your hands in front of you, behind you, or in your pockets. Avoid nervous habits.
Don’t block the audience’s view. Don’t step in front of the screen or block it from view, except for the occasional walk-across. Gesture with your hand, but don’t touch the screen. Don’t use a pointer unless you must.
Remember, you weren’t born with this ability; it takes practice. Videotape yourself presenting to an empty conference room or get someone with experience to watch you and provide feedback. If your company hires a speech coach for executives and up-and-comers, get in on it.
Most importantly, be patient with yourself. Finding your own style where you feel comfortable comes with experience. It may take a few years, but it’s worth it. Nothing can boost your career like being able to give a killer pitch.
MY THOUGHTS
Killer presentations! Presentations that could kill - either the presenter or the audience. If it's part of your job, learn the art of presenting. yes, it can be learned. i know. i'm not the best in the field. but i'm a far cry from the tongue-tied college somphomore who cannot utter a single word during an extemporaneous exercise. i knew speaking in front of an audience is my weakness. but for some reason, God brought me into it. I got trained, taught myself, practiced and prepared like I'm the worst there is. God took care of the rest.
Sunday, October 24, 2010
Every Great Presentation Needs These 3 Elements
Every Great Presentation Needs These 3 Elements
Bill Rosenthal
Looking for the perfect words to use in your presentation? Put the words aside for a minute and let's create an avatar of a really persuasive presenter. It has three main characteristics:
The audience likes the presenter. “I'd like to know him,” they're thinking. “I trust her; she shares my values.” “He knows what he's talking about.” It all starts with the speaker being liked. Once the speaker establishes an emotional bond with the audience, they'll give him the benefit of the doubt on being trustworthy and knowledgeable about the subject.
The speaker is generating a high level of energy and it’s energizing the audience. He's holding their attention all the way to the end of the presentation.
The audience buys what the speaker’s saying because they understand its payoff for them. An audience won't do anything or believe anything unless there’s a what's-in-it-for-me there.
The words the speaker uses are important, of course. You have to be clear, concise and use persuasive language. Too bad that it's the aspect of the presentation that speakers spend most of their time planning. What you need is more attention to the characteristics that really count: like the avatar, you have to be liked, generate energy and provide a payoff. That will get you a standing ovation.
MY THOUGHTS
we all know how it is - the message gets lost because of the messenger.
Bill Rosenthal
Looking for the perfect words to use in your presentation? Put the words aside for a minute and let's create an avatar of a really persuasive presenter. It has three main characteristics:
The audience likes the presenter. “I'd like to know him,” they're thinking. “I trust her; she shares my values.” “He knows what he's talking about.” It all starts with the speaker being liked. Once the speaker establishes an emotional bond with the audience, they'll give him the benefit of the doubt on being trustworthy and knowledgeable about the subject.
The speaker is generating a high level of energy and it’s energizing the audience. He's holding their attention all the way to the end of the presentation.
The audience buys what the speaker’s saying because they understand its payoff for them. An audience won't do anything or believe anything unless there’s a what's-in-it-for-me there.
The words the speaker uses are important, of course. You have to be clear, concise and use persuasive language. Too bad that it's the aspect of the presentation that speakers spend most of their time planning. What you need is more attention to the characteristics that really count: like the avatar, you have to be liked, generate energy and provide a payoff. That will get you a standing ovation.
MY THOUGHTS
we all know how it is - the message gets lost because of the messenger.
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