ENCHANTING PRESENTATIONS

Keys to an Enchanting Presentation
Mar. 8 2011 - 3:14 pm | 886 views | 0 recommendations | 0 comments
By CARMINE GALLO

Former Apple evangelist, entrepreneur and venture capitalist, Guy Kawasaki, has published a new book on the art of changing hearts, minds and actions. As I was reading Enchantment I realized that many of Kawasaki’s techniques apply to all manner of public speaking and business communications, especially in the area of presentation skills. Here are several of Kawasaki’s tips that you can use to improve your very next presentation and to change a few more minds.

Kawasaki defines enchantment as the process of delighting people with a product, service, organization, or idea. In order to accomplish that feat, you must be likable. According to Kawasaki, there are four factors that create a likable first impression: your smile, your dress, your handshake, and your vocabulary. On the topic of vocabulary, Kawasaki says “Words are the facial expression of your mind: they communicate your attitude, personality, and perspective.” Kawasaki offers several tips for a persuasive vocabulary:

Use simple words. When you use words people have to look up in a dictionary or search for in Wikipedia, you’ve failed.

1. Use the active voice. Consider the impact of two phrases: “Use the right words” versus “the right words should be used by you.” The passive voice is “wimpy,” says Kawasaki. Enchanters use the active voice.

2. Keep it short. “In ten years of listening to entrepreneurs’ pitches, I’ve never heard one that was too short,” says Kawasaki.

On the topic of PowerPoint slides, Kawasaki has a technique that I think is very effective if only because I see it used so rarely and yet it is very personal and makes an immediate connection with an audience. Kawasaki’s advice: Customize the introduction with pictures. For example, when Kawasaki spoke to HP’s printer division, he showed a picture of HP printers and faxes in his home office. When he speaks in a foreign city, he gets there early and tours the city to expand his horizons, finds out what enchants him about the city, takes photos, and incorporates the pictures into his presentation. Nice touch.

Kawasaki and I both agree that shorter, simpler, and more visual slides are far more enchanting – or delightful—than slides full of text. “Use evocative pictures to make your presentation exciting,” says Kawasaki. “The goal is to provide inspiring information that moves people to action.” Slides full of words and text seldom enchant. The fewer words, the better.

I’ve known Kawasaki for several years and I’m always pleasantly surprised to see that he and I agree on every area of communications. I come from journalism and Kawasaki comes from marketing but we agree on presentation techniques because the same concepts apply to both journalism and business – the person who tells the best story wins.

Carmine Gallo is the communications coach for the world’s most admired brands. He is a popular keynote speaker and author of several books including the bestsellers, The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs. Follow him on Twitter: carminegallo

MY THOUGHTS

well said! go and use these tips. they are very good tips. especially the use of more visuals on your slides. bullets are becoming obsolete.