HOW TO BE A GREAT STORYTELLER - PART 4

How to Be a Great Storyteller and Win Over Any Audience - Part 4
By Steve Tobak | January 12, 2011

Part IV: The Close

The close is the easiest part to get right and the easiest part to screw up. I know that sounds contradictory, but it’s not. Here’s why. It’s the easiest to screw up because, all-too-often, folks forget to do it. They get so wound up in telling the story that they simply blow it.

It’s also the easiest to get right because the close is either telling them what you told them, as succinctly as possible, and/or driving home the one key point, the single message you want them to take away from your story or pitch. Simple. Just don’t forget to do it.

And yes, I have forgotten to close. I gave a speech at Beijing University where the audience was so engaged and the response was so overwhelming that I got caught up in the moment and forgot. I had a speech coach at the time. When she and I watched the tape together, at the end, she looked at me and said, “What the hell was that? You go all the way to China, give an incredible speech, and forget to close?!” I never forgot again.

Finally, remember this. Some people are more naturally adept at this than others are. You weren’t born with the ability to stand up in front of an audience and tell a story. It takes practice.

Videotape yourself presenting to an empty conference room or get someone with experience to watch you and provide feedback. If your company hires a speech coach for executives and up-and-comers, get in on it.

Most importantly, be patient with yourself. Finding your own style where you feel comfortable comes with experience. It may take a few years, but it’s worth it. Nothing can boost your career - or be more fulfilling - than being adept at telling a story and truly connecting with your audience. Nothing.

MY THOUGHTS

maybe i should get a speech coach. how many times have i forgotten to drive that one most important point in my closing. talk of getting carried away!