Every Great Presentation Needs These 3 Elements

Every Great Presentation Needs These 3 Elements

Bill Rosenthal



Looking for the perfect words to use in your presentation? Put the words aside for a minute and let's create an avatar of a really persuasive presenter. It has three main characteristics:

The audience likes the presenter. “I'd like to know him,” they're thinking. “I trust her; she shares my values.” “He knows what he's talking about.” It all starts with the speaker being liked. Once the speaker establishes an emotional bond with the audience, they'll give him the benefit of the doubt on being trustworthy and knowledgeable about the subject.

The speaker is generating a high level of energy and it’s energizing the audience. He's holding their attention all the way to the end of the presentation.

The audience buys what the speaker’s saying because they understand its payoff for them. An audience won't do anything or believe anything unless there’s a what's-in-it-for-me there.
The words the speaker uses are important, of course. You have to be clear, concise and use persuasive language. Too bad that it's the aspect of the presentation that speakers spend most of their time planning. What you need is more attention to the characteristics that really count: like the avatar, you have to be liked, generate energy and provide a payoff. That will get you a standing ovation.

MY THOUGHTS

we all know how it is - the message gets lost because of the messenger.